Needs

The fundamental requirements of user.

• The price of product
• The durability of product

Wants

Those are extra features that delight your user and create better experience.

• Good looking

Values

What your users value like aesthetics, ease of use etc…

• Being unique

Fears

The fears of your audience like shipping problems, post-purchase support, refund issues etc…

• Bad shipping company
• Poor customer support

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